Victoria Allison

Victoria leads STV Creative Commercial, the award-winning creative agency within STV's commercial division specializing in creating razor sharp ad campaigns that get brands noticed on STV.

Heading up a busy team encompassing creative, production, campaign management, design, and post production, Victoria oversees an average of 150 campaigns a year for a diverse range of clients, from first time advertisers embarking on their very first spot campaign, to national and international brands seeking to align themselves with the STV brand and resonate with a Scottish audience.

Getting to the heart of a brand's marketing objectives, delivering creative solutions and developing innovative commercial products is key to Victoria's role; she and her team work closely with their clients from brief to campaign launch to deliver memorable creative that gets results.

Victoria has over 15 year's experience in the media sector, having studied Film & Television Studies with English Literature at the University of Glasgow before starting her career running training and talent development schemes at Scottish Screen and 4Talent. Victoria discovered her passion for advertising and creative after joining STV Creative's production team 8 years ago, where she moved into senior production and management roles in the commercial division before assuming her role as Creative Director in 2018.